Account Based Marketing Manager | Digital Publisher | Near Tonbridge 

This Digital Publisher is looking for an Account Based Marketing Manager to bridge the gap between sales and marketing, to support the commercial teams to grow sales opportunities by generating marketing campaigns tailored to their target accounts.

 

The Job…

Reporting to the Head of B2b Marketing you’ll work closely with both the sales and marketing teams, planning and executing the Account based marketing (ABM) strategy with responsibility for…

 

  • Tailor and Execute multi-touch point account-based campaigns

  • Measure and report on successes, providing suggestions, and influence decisions backed by analytics and data

  • Content generation – identify opportunities to both generate new content and repurpose existing to increase exposure/ROI or reinforce important messages.

  • Develop an excellent understanding the business, customers, services, people, systems, capabilities and goals.

  • Act as the primary conduit between the sales and marketing teams, ensuring positive working relationships and practices

 

What you’ll bring…

You’ll enjoy working across and with multifunctional teams.  You’ll know how to get the best out of people and enjoy making a difference through a variety of content in a B2b setting.

  • Demonstrated experience in B2B marketing, including Account Based Marketing or multichannel marketing, with a focus on lead generation

  • A strong team player, confident verbal communicator and influencer/motivator across functions

  • Excellent written communication and proof-reading skills, with experience scoping and delivering compelling marketing content

  • Delivering end-to-end campaigns (full-process) – planning, content creation, systems set-up, list building and segmentation, metrics reporting

  • Commercially driven/focussed - familiar with the technical sales cycle

 

 

What’s on offer…

An established team, who are growing and making a real impact in their field.   A company with a commitment to innovation and tech, to collaboration and to looking after their employees.  A salary of c £40,000 - £45,000, flexible home/office working.

Send a CV to alexia@curteiswebb.co.uk to apply.